To help build hype + awareness for their new animated film, “The Sea Beast,” Netflix came to us looking to create a splashyactivation. So we brought the stars of the film to Venice Beach, giving unsuspecting tourists and beachgoers an exclusive first look at sea beasts.
🏆 Silver Addy
People swarmed the activation all week, uncovering the movie by scanning teaser trailer laden QR codes on custom hazard signs, interacting with onsite rowdy pirates from the film, viewing content from some big influencers, and even landing a flip (or two) on the claw.
