LoBo Pops (local boozy popsicles) was a concept born from a desire to support small business during the pandemic.
They’re alcoholic popsicles made with 100% local Austin booze, so you can can get tipsy while you give back to your neighborhood producers. We partnered with three local distilleries before we realized that we’d need a distilling license to sell these. But damn, it could’ve been great.
The branding depicts funky Austin culture and the things I miss the most about pre-pandemic life–from live music, to Barton Springs.
I also created a logo representative of the spanish word “lobo” (it means wolf).