If Converse sponsored a music festival and asked me to tackle their branding and digital experience, I’d name it “All Star” and it would look like this.


App Design

The app would provide festival goers with an on-the-go resource to map out their All Star experience. With the featured lineup, shop and customizable playlists, users would be able to personalize and plan their experience both before and during the festival.

Website Design

The website would provide users with an in-depth explanation of everything All Star Festival has to offer and how to make the most of their experience.
With easy-to-navigate graphics and photography, the website would visually reflect the All Star experience and give festival-goers an idea of what their weekend at
All Star would be like.