Two thirds of people living with Alzheimer’s are women, and two thirds of caregivers are also women.
For International Women’s Day, we created a campaign that brought awareness to this issue through music and lyrics: a way that these women are still able to connect with one another.

Made at GSD&M
GCDs: Lara Bridger & Maria D’Amato
Art & Copy: Divya Seshadri & Meghan O’Neill
Copywriter: Tori Ciniglio

Our Facebook Story experience invited users to sing with the Alzheimer’s Chorus and share the experience with their followers.