Harper Biewen
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Hendershot's is a local Athens, Georgia treasure. With its warm and inviting atmosphere, it triples as a cozy coffee spot, a bar, and a live music venue in the evenings. Our team's job was to spread word of Hendershot's and all of its offerings, attract more students, and build a cohesive brand image. 

As the team's Art Director, I tackled the visual and creative aspects of the rebranding, designing promotional material to spread the word, a website redesign, and a brand design guide.

Event Posters

Brand Design Guide 

Menu Redesign

Updated Logo

Original Logo



Alternate logo concepts


Social Media Graphics

Copywriter: Ash Guruswami

Photographer: Jeremy Olson